Privacy Policy

Last Updated: February 2026

1. Introduction

MidlandFire ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out our contact form
• Request a quote or service
• Contact us via phone, email, or WhatsApp
• Subscribe to our newsletter (if applicable)

This information may include:

• Name
• Email address
• Phone number
• Business name and address
• Service requirements

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Pages visited and time spent on pages
• Referring website
• Device type and operating system

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website. You can control cookie preferences through our cookie consent banner or your browser settings.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Send you quotes and service information
• Improve our website and services
• Communicate with you about appointments and services
• Comply with legal obligations
• Analyze website usage and performance

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

• Consent: You have given clear consent for us to process your personal data for a specific purpose
• Contract: Processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
• Legal obligation: Processing is necessary for us to comply with the law
• Legitimate interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers: Third-party companies that help us operate our website and provide services (e.g., email hosting, analytics)
• Legal requirements: When required by law or to protect our rights
• Business transfers: In connection with a merger, sale, or acquisition of our business

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Contact form submissions: 2 years
• Customer records: 7 years (for tax and legal compliance)
• Website analytics: 26 months

7. Your Rights Under GDPR

If you are a resident of the European Economic Area (EEA) or Ireland, you have the following data protection rights:

• Right to access: Request a copy of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your personal data
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request transfer of your data to another organization
• Right to object: Object to our processing of your personal data
• Right to withdraw consent: Withdraw consent at any time

To exercise any of these rights, please contact us at: info@midlandfire.ie

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

11. International Data Transfers

Your information may be transferred to and processed in countries other than Ireland. We ensure appropriate safeguards are in place to protect your data in accordance with GDPR requirements.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

14. Data Protection Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Irish Data Protection Commission: